We created Simply Beautiful with one thing in mind: to make your life more beautiful in simple, stylish ways.

Curated by the editorial team at BCLiving, the Simply Beautiful subscription box was founded in 2017. In our daily work as lifestyle editors, we have tested thousands of products, ranging from on-trend decor pieces to a wide range of top-rated beauty products, so we know what's worth getting excited about—and we wanted to share that excitement with you!

So we set off in the spring of 2017 with just 150 subscribers—mostly friends and family who trust our opinions and were willing to take a chance!

By 2018, we had grown to become the most successful subscription box in Canada. We have now expanded our product line to include our most loved items from previous collections as well as a few extra finds we truly believe in.

In 2018, we launched Simply Beautiful's website to offer our customers more. With trend reports, how-to videos and so much more, our editors are passionate about showing you how to put your Simply Beautiful items to use, enhancing your style and your life.

With decor treasures to brighten up your space, must-have beauty products that really work and fashion accessories to make your seasonal stylish, Simply Beautiful strives to provide a lovely lift to your everyday life.

Our mission has not changed. We remain dedicated to making life beautiful… simply.